Motivation is the desire to do something, while activation is the process of starting to do it. Motivation is the underlying drive or interest, and activation is the action that puts that drive into motion. They are very distinct but interconnected, with motivation often fueling the activation process.

 

"Action" generally refers to the performance of 1 task or a deed, while "activation" implies making something active or ready to be used. In the context of marketing or product usage, "action" often represents 1 specific task a user performs, while "activation" can refer to the process of turning on or enabling a feature, account, or service.  Ai